Designed characteristics and packaging
Service component
Image and reputation
Branding
Positioning
Benefits bestowed
Guarantees and after-sales services
Quality
List price or normal price
Discounts
Concessions
Value for money
The cost of travelling to and from the attraction
Method of payment
Credit
Price/quality trade-off
To attract more first time visito
for everyone
-Choice for financially sarvy traveler
-Safety that meets global standards
-Establishment of low cost structure
Better air travel?
Strengthen core services
Minimize unnecessary services
Simplify redundant procedures
Cut costs with improvement and innovation
Provide lowest airfare
This is JIN AIR's challenging spirit
②Company vision, mission, and motto
work remotely from any location in the world, allowing them to have a location-independent lifestyle. Digital nomads often work as freelancers, entrepreneurs, or remote employees for companies, and they typically use laptops, smartphones, and other digital devices to communicate and collaborate with colleagues and clients. Digital nomads often travel frequently and work from co-working spaces,
80% of customers fly non-stop to final destination
Avoiding delays related with connecting flights
Reducing operating cost
Close to Metropolitan
Flying to airports that are underutilized and close to a metropolitan
Using secondary airports
Have lower cost
More convenient to travelers
Communication, Time Management, Career Planning, Creative Legendary, Customer Service, Inter
cost leadership, differentiation strategy, and focus-differentiation strategy has been utilized. First, the company offers the lowest cost of fare than its competitors in the airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The mai
cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight atte
1. Healing tour.
* Healing travel’s destination: Southeast Asia.
- Sending a true healing travel in Southeast Asia.
- You can enjoy the blue sea and a variety of food.
- The most important feature of this is a low-cost.
day by day,
Development of technology.
Smart Phone
Smart TV
We are attracted to cyber world!
- But,
Demand of culture doesn’t reduced.
People want to be enjoyed in real life and by experienced.
- Their services mainly offline
- Limited information in their online services
So we provide advanced online services
- Integrating event and travel products info.
- But,
Demand of culture doesn’t reduced.
People want to be enjoyed in real life and by experienced.
So we provide advanced online services
- Integrating event and travel products info.
What provide?
Classified and analyzed information
- essential for events and travel
How to get Profit?
Main profit - Commission from event companies & travel agency
문화유산의 가치 연구의 목적
문화재와 같은 공공재적 성격이 큰 자원은 시장기구에 의해 그 가치가 형성되지 못함.
문화유산은 관광자원에서 매우 중요한 요소
→ 훼손의 문제 발생 → 원형유지 필요.
과거: 문화유산은 재산적, 법적 가치를 중시 소유와 관리가 중시되는 개념
최근: 시민의 참